How do property owners know who are good painting firms and who aren’t? How do people find an excellent painter and not just individuals or companies who hired a good marketing firm to make their business look good? After all, it is a lot easier to make any company look impressive on the Internet.
What should people look for in a professional painting contractor? What questions should they ask? We will take a closer look at the benefits of hiring professional painting contractors. Here are some tips when looking for an excellent painting firm.
Evaluate their online site
Almost all professional contractors today have a webpage, since the online search is the equivalent of the Yellow Pages. But an impressive and slick site that looks good at first look (and is full of key phrases or keywords that can be found easily on the Internet) may not tell people a lot about the company itself. A good company website needs to have:
People should be able to see the local owners on their website, even if the company is a nationwide franchise. It is a bonus point if customers can also see pictures of the firm’s staff and the actual professionals. It is a good thing if clients can see the firm’s projects on the company homepage, as well as their about page. Some firms show photos of their painters in various places or branches, so clients will know exactly who will be coming to their property.
For more details about essential painting supplies, click here for more information.
Photos of actual projects and not just stock photos you find on search engines
This one is a big deal and is a dead giveaway to see if the contractor has hired an excellent web developer to design something generic to rank well in search engines like Google, Yahoo, or Bing. Excellent contractors need to have a lot of pictures of actual projects to show the type and quality of their work.
How can clients tell if the webpage uses stock images?
Stock images look too perfect, too generic, and too polished. People do not see the style and individual personality that people would find in real family houses. Often times, customers will see stock images of paintbrushes, cans, or tools. Or if there are people in the picture, they will have posed like models, all smiles, and in generic settings.
A firm usually relies on these images because its portfolio of projects is not that good. Customers might see a large picture of an excellent kitchen at the top of their webpage that looks too generic. But if clients scroll down to their actual project pictures, they will find out that their portfolio is not that impressive.
Read reviews and feedbacks
It is imperative not to just look at feedback and reviews on one site. Check out reviews and feedback on at least five webpages like Google, Houzz, Angie’s List, Facebook, Better Business Bureau, or Yelp. Property owners want a grade of at least 4.5 on Google. Not only that, homeowners need to see how the company handled negative feedback or reviews.
A lot of contractors who have been in this industry longer than a couple of years will get some bad feedback or reviews here and there. Does the company’s side of the story sound reasonable and credible? How did they handle the situation? Did they treat these things with respect? Homeowners want to choose a contractor who is trustworthy and has tons of integrity.
How to check businesses in BBB, visit https://www.dummies.com/business/check-business-better-business-bureau to find out more.
What kind of projects does the firm focus on?
Almost all professional contractors will mention exterior or interior, residential or commercial painting on their site. But a lot of these companies gravitate towards particular kinds of projects. Clients can usually gauge this by looking at website pictures. They need to make sure that the contractor they are planning to hire has competency in the kind of project clients have in mind.
For instance, if both New York and Los Angeles branches do exterior and interior painting, the New York branch might excel more in kitchen cabinet projects. The Los Angeles branch focuses more on working on local interior designs on high-end residential projects. Find a company that is good projects you have in mind.
Do they have general liability insurance and workers’ compensation?
We cannot imagine not having these insurances, and an excellent firm will have both. Workers’ compensation covers the company from any types of injuries workers get while on the job, and liability insurance will cover almost everything else, from spilled paint to broken mirrors. Both insurance policies are very important. Do not just ask painting contractors if they are insured.
Make sure that they have both workers’ compensation and general liability insurance. Otherwise, property owners will run the risk of painters suing them for injuries they sustain at their homes. For instance, they can sue if they do not have an insurance policy and feels they have no other option.
Is the company licensed?
It is a tricky question. Licensing issues differ from state to state. Some states, like Texas do not require licensing for contractors and builders. It is a pretty scary scenario. If homeowners are in a state or city where the license is required for contractors or builders to operate, only to hire professionals with the necessary license. Unlicensed and fly-by-night professionals may be a lot cheaper, but the gamble is not worth it. Since this is not something property owners can screen for, make sure you evaluate possible contractors thoroughly.